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Moving on to join the big fish 

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This may not be obviously interesting, however I'm gonna blog about it anyway . . .

We've just done a mini re-brand for our Opinion research company Delib.  It's not a major move, as over the last 12 months we've been slowly repositioning ourselves away from the e-democracy market which it was clear people (and importantly clients) didn't get what "e-democracy" was.

So as good listeners, we've done the do, and moved on to the heady lands of opinion research.  It's nice to be positioned in a market where your main competition is the likes of MORI and YouGov.

It's kinda interesting to be a small company in a pond full of big fish.  Whenever we're pitching for opinion research work, we're mainly pitching against the likes of MORI-Gov - big listed company's with massive cash piles to scuttle the likes of us.

It's not just interesting, but also kinda fun in a David vs Goliath way.  As an ambitious company, we have plans (as you'd expect) to fell the likes of MORI-Gov, with some deft moves.  Our agility and lower cost-base should hopefully be useful in the upcoming cash-squeezing years.  So watch-out big bungling research boys - you've got a tiddler to contend with . . .

Published Sep 04 2008, 11:18 PM by Chris Quigley
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Rubbertopia

Chris Quigley's (partner at Rubber Republic) thoughts on the good, the bad and the darn right ugly in the world of viral and buzz marketing.
 

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Chris Quigley

Blogging for:

Rubbertopia

Member since: 09 Jun 2008

Last login: 20 Nov 2009

Total Posts: 82

 
 
 
 

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