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Over the next few months, our team will be helping launch Channel 4's new animation site 4mations.tv.

The strategy behind the campaign launch is based around viral / social media marketing, so as this is a blog about viral marketing I thought I'd write an ongoing commentary about our work - to give you a behind the scenes tour of the ins and outs of running viral / social media campaigns.

As a starter, you can you check out the beta version of the soon-to-be world's best animation site here.

If you want to become a member of the 4mations 400, you can add your exclusive badge to your blog from our rabbit hole .

 

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About this blog

Rubbertopia

Chris Quigley's (partner at Rubber Republic) thoughts on the good, the bad and the darn right ugly in the world of viral and buzz marketing.
 

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Chris Quigley

Blogging for:

Rubbertopia

Member since: 09 Jun 2008

Last login: 20 Nov 2009

Total Posts: 82

 
 
 
 

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