Following on from my blog posts from a few weeks back re: ingredients for virality, here's another stab:Funny animation + free sweets offer = viralSee the results here:www.naturalconfectionery.co.uk/I think this is a blinding little opening campaign for a new sweet brand. It intrigued me, it made me laugh, it made me click and then it made me give away my personal details. Genius.Well, nearly genius. I didn't actually sign up in the end, as I spotted in the small print that rather than being a quaint indy company (the kind I love to back and shop at), it was actually a Cadbury sub-brand. i.e. Natural Confectionery was Goliath not David.This of course is no fault of the bigger campaign creative, however maybe they could have dealt with the Cadbury corporate thing a little bit better. I know this is a super small detail, however it's details like this that split the Cadbury's from the Innocent's . . .
Just clicked through from your blog (you know I'm your blog stalker) and see the free sweets offer has been withdrawn - have they changed the viral to keep it up to date? Still cute ad - have seen the TV one and it also really grabbed me. Very sweet. Oh look, a pun. Accident.
Much Bigger Problem than running out of sweets...
They don't know how to spell.
PEOPLES should have an apostrophe.
Is Cadbury's run by Americans these days?
Chris Quigley
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Member since: 09 Jun 2008
Last login: 20 Nov 2009
Total Posts: 82
