Orange's new (or relatively new) Orange Rock Corps idea is true brand participation genius. Compared to the heavy handedness of it's "I am" campaign, this ticks all the right boxes for me - mixing the idea of "community" (and real life connections - at the heart of any mobile operator's values) with a healthy dose of entertainment, fun and most importantly "social action" (the new rock n roll for today's middle classes).
Chris Quigley
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Member since: 09 Jun 2008
Last login: 20 Nov 2009
Total Posts: 82
