Virals seem to be flowing out of the Home Office as freely as Tequila shots on a Friday night. As following their Knife crime viral campaign they've just launched their new anti-binge drinking campaign - with a viral forming a central plank to the campaign.I say "central plank" as although the campaign is cross-media with lots of different executions, the creative is designed to shock (and amuse to a point) and get people thinking and talking about the consequences of excessive drinking. So arguably the campaign's viral in its entirety, rather than just having a single viral aspect . . .Having said that, they are actually running a viral film as part of the campaign:
One for the road anyone????
peculiarly tame with no shame or embarrassment
Hmmmm, I disagree Charlie.
About as tame as rabies in a guide dogs home. Depends on your nights out, mind.
Great viewing counts on this one already. Promises to be a viral success.
"You wouldn't start a night like this."
Looking like a model, aye!
Chris Quigley
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Member since: 09 Jun 2008
Last login: 20 Nov 2009
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