This is just a amazingly fabulously wonderful piece of digital creative:www.ecodazoo.comIt's from McCann's in Japan and I just love it. I was having a fairly heated debate the other day about what the definition of viral was, and one way of defining viral is f@cking great advertising, which this ticks the box of.Having said this, I'd be interested to see how it does. Often the ad industry's reaction to campaigns is completely different to the general public's . . . I've seen some campaigns that are regarded as masterpieces which are a flop with the public. Still, I think there's enough Flash geeks in the world to get hot under the collar about the amazing rendered animation and transitions for this to go viral . . .
Chris Quigley
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Member since: 09 Jun 2008
Last login: 23 Nov 2009
Total Posts: 82
