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Honda's cross-dressing fans 

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Whilst doing some buzz tracking around Honda's Live Ad, we came across this v.interesting snippet of chatter in the UK's leading cross-dressing community "Crossdresserclub.com". 

We're always preaching about using virals to target niche interest groups, however I'm not sure cross-dressers were part of Honda's media plan - or maybe they were?

Comments

June 11, 2008 2:53 PM
 

I'm just trying to work out what the cross dresser angle is for the ad? weird.

 
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About this blog

Rubbertopia

Chris Quigley's (partner at Rubber Republic) thoughts on the good, the bad and the darn right ugly in the world of viral and buzz marketing.
 

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Chris Quigley

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Rubbertopia

Member since: 09 Jun 2008

Last login: 20 Nov 2009

Total Posts: 82

 
 
 
 

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