Possibly the best viral DR campaign in the world (well I bought some!)

I came across this campaign earlier today (sorry for the pun), and thought it was perhaps the finest piece of online DR marketing I've ever seen . . .

www.mega-bang.com

So much so, I bought a truck-load . . . and yes, my girlfriend is now very happy!

Rapper's (SEO) delight

 If only all SEO consultants were as insightful (and entertaining) as the Prophetic Prophet (AKA the SEO Rapper).  Bring on the first rapping digital agency . . .

Anyone for another???

Virals seem to be flowing out of the Home Office as freely as Tequila shots on a Friday night.  As following their Knife crime viral campaign they've just launched their new anti-binge drinking campaign - with a viral forming a central plank to the campaign.

I say "central plank" as although the campaign is cross-media with lots of different executions, the creative is designed to shock (and amuse to a point) and get people thinking and talking about the consequences of excessive drinking.  So arguably the campaign's viral in its entirety, rather than just having a single viral aspect . . .

Having said that, they are actually running a viral film as part of the campaign:

One for the road anyone????

Things that make me go ooooooo

This is just a amazingly fabulously wonderful piece of digital creative:

www.ecodazoo.com

It's from McCann's in Japan and I just love it.  I was having a fairly heated debate the other day about what the definition of viral was, and one way of defining viral is f@cking great advertising, which this ticks the box of.

Having said this,  I'd be interested to see how it does.  Often the ad industry's reaction to campaigns is completely different to the general public's . . . I've seen some campaigns that are regarded as masterpieces which are a flop with the public.  Still, I think there's enough Flash geeks in the world to get hot under the collar about the amazing rendered animation and transitions for this to go viral . . .

Honda's cross-dressing fans

Whilst doing some buzz tracking around Honda's Live Ad, we came across this v.interesting snippet of chatter in the UK's leading cross-dressing community "Crossdresserclub.com". 

We're always preaching about using virals to target niche interest groups, however I'm not sure cross-dressers were part of Honda's media plan - or maybe they were?

Formulae for viral success

Having stumbled across two hugely viral virals in the last week I've come up with two simple formulae for viral success:

Finger puppets + Harry Potter = YouTube hit

Porny photo + XXX tag = Viral phenomenon

Guaranteed to work every time or your money back ; - )

(N.B. the above viral vids have received over 120 million views between them - now that's what I call ROI!)