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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>PR moves from push to pull</title><link>http://community.brandrepublic.com/blogs/prfurblog/archive/2009/03/05/pr-moves-from-push-to-pull.aspx</link><description>We wrote a press release for a client recently on quite an obscure area of email marketing but it happened to contain some research information which revealed something nobody in email marketing knew about, which was of obvious practical value. It ran</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>re: PR moves from push to pull</title><link>http://community.brandrepublic.com/blogs/prfurblog/archive/2009/03/05/pr-moves-from-push-to-pull.aspx#39322</link><pubDate>Fri, 06 Mar 2009 15:31:44 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:39322</guid><dc:creator>210698</dc:creator><description>&lt;p&gt;You're absolutely right. &amp;nbsp;PR is changing radically and is now part of SEO more than anything. Mainstream PR's still fail to realise the importance of online PR and with their heads in the sand still view printed matter and broadcast as the Holy Grail. Their wrong. &amp;nbsp;As far as ROI goes, good online PR can generate more publicity than you could ever dream of. &lt;/p&gt;
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