Social Media reshaping PRhttp://community.brandrepublic.com/blogs/prfurblog/archive/2009/02/02/social-media-reshaping-pr.aspxOne of the best descriptions I’ve read lately on how social media is affecting traditional PR thinking came from Andy Sernovitz, CEO of The Blog Council in the FT last week: “It’s no longer just companies talking to the press and customer service talkingenCommunityServer 2007 SP2 (Debug Build: 20611.960)