http://community.brandrepublic.com/blogs/prfurblog/archive/2008/11/28/public-relations-ethics-amp-sardines.aspxThere was a time, before the rise of social media and user generated content when organisations could get away with scurrilous acts of consumer extortion safe in the knowledge that the muted customer had few ways to hit back other than writing to WatchenCommunityServer 2007 SP2 (Debug Build: 20611.960)