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PR moves from push to pull

We wrote a press release for a client recently on quite an obscure area of email marketing but it happened to contain some research information which revealed something nobody in email marketing knew about, which was of obvious practical value. It ran...

Posted Mar 05 2009, 07:18 PM by ROSS FURLONG with | with 1 comment(s)

Filed under: PR, Public Relations, Press Releases, social media PR, Online PR

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There is a light and it never goes out.

The Citigroup logo I’m used to seeing blazing proudly at night atop their Canary Wharf office block has been extinguished this week, perhaps out of respect for the 50,000 redundancies announced on Monday and what with Lehman’s once proud sign now unscrewed...

Posted Nov 21 2008, 04:56 PM by ROSS FURLONG with | with no comments

Filed under: PR, Public Relations, Polis, Citigroup

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Divided by a common language

Listening to Barack Obama’s speech yesterday, I was reminded of Shaw’s quote about how different we are in our use of language. Obama’s genuinely inspiring speech, referencing Martin Luther King in his call for supporters “to put their hands on the arc...

Posted Nov 06 2008, 02:55 PM by ROSS FURLONG with | with 3 comment(s)

Filed under: PR, Public Relations, Press Releases, Barack Obama

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Don't Panic!

Back in the balmy financial days of June I was bemoaning on this blog the absence of Mandelson and Campbell and the general decline of the spin doctor. All hell breaks lose politically and financially and suddenly they're back, Campbell masterminding...

Posted Oct 03 2008, 02:19 PM by ROSS FURLONG with | with no comments

Filed under: PR, Public Relations, Campbell, Mandelson, Bank of England

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Gordon’s secret weapon – Sarah Brown

Having steadfastly refused to ‘do a Cherie’ Sarah Brown has finally stepped out of the shadows today and by introducing her husband at the Labour Party Conference, set the tone for a speech which appears to be doing the impossible in inspiring the party...

Posted Sep 23 2008, 02:47 PM by ROSS FURLONG with | with no comments

Filed under: PR, Public Relations, Sarah Brown, Alistair Campbell, Gordon Brown

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Kaplinski in PR suicide (blog)

As little as six years ago the majority of press releases still came by post. On DM Week, we used to have huge piles of them typed up so we could edit them on our trendy orange macs. How archaic that now seems. These days they arrive in unprecedented...

Posted Jul 18 2008, 09:29 AM by ROSS FURLONG with | with no comments

Filed under: PR, Public Relations, Press Releases, PR Week, Natasha Kaplinski

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Gordon Brown on You Tube

It's good to hear I'm not the only one who thinks Labour's spin doctors are letting the PR side down. No less than Colin Byrne, Weber Shandwick’s chief and former Labour party chief press adviser says in PR Week today, “there’s no way these...

Posted Jul 10 2008, 03:00 PM by ROSS FURLONG with | with 1 comment(s)

Filed under: PR, Public Relations, PR Week, Gordon Brown

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Murray's PR makeover

Well pull my sweatbands off and throw them to the crowd, when I wrote the blog below yesterday about Stuart Higgins's work with Andy Murray I had no idea he’d got as far as the union jack shot on the front of the sun – the holy PR grail for all aspiring...

Posted Jul 01 2008, 10:20 AM by ROSS FURLONG with | with 5 comment(s)

Filed under: PR, Public Relations, Andy Murray, Stuart Higgins

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PR Darwin Award

Two weeks ago, Sotheby’s International Realty’s public relations officer in South Africa – Maurice Levin was fired three months into the job for publicising an internal memo from owner Lew Geffen which urged franchise holders to persuade luxury house...

Posted Jun 24 2008, 09:09 AM by ROSS FURLONG with | with 3 comment(s)

Filed under: PR, Public Relations

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BBC journalists - black book or black hole?

Not enough regional stories are finding their way to national news according to Mark Thompson speaking in Wales this week. The BBC chief suggests the blame lies with regional networks holding on to the best stories – and why wouldn’t they? I wonder though...

Posted Jun 19 2008, 10:26 AM by ROSS FURLONG with | with no comments

Filed under: PR, Public Relations

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David Davis and the decline of the spin doctor

I feel compelled to resign on a point of principle. Political spin doctors used to have some influence in British politics, but lately, the gaffs just keep coming, including last week, surely the biggest howler by a leading conservative since Michael...

Posted Jun 14 2008, 12:45 PM by ROSS FURLONG with | with no comments

Filed under: PR, Public Relations

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PR moves from push to pull

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There is a light and it never goes out.

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Divided by a common language

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Don't Panic!

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Gordon’s secret weapon – Sarah Brown

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Kaplinski in PR suicide (blog)

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Gordon Brown on You Tube

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Murray's PR makeover

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PR Darwin Award

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BBC journalists - black book or black hole?

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David Davis and the decline of the spin doctor