My very good local paper - The Wharf, interviewed Ogilvy Group Chairman & Chief Exec, Gary Leih this week (Ogilvy has a 1300 emp HQ at Canary Wharf). He comments on the pain of making 60 redundancies in January "it was awful" but also says something significant about the changed world we live in as marketers:
"It's not good enough to have a big idea anymore, you need a big ideal'.
Ogilvy research is showing that far more consumers now want to know what a company stands for before making their purchase.
If consumer buying patterns aren't enough to convince companies to get their house in order then the sort of citizen journalism that sent Domino Pizza into a panic last week maybe will.
Planned, or knee jerk, ethics moving up the corporate agenda can only be a good thing.
The full article is here.
ROSS FURLONG
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