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Planning Diaries

An Age of Openness  

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The Jam used to tell us that the bitterest pill was hard to swallow. But as I watch the political landscape here in the UK develop it seems our current and future political leaders no longer feel that holds true.  As the parties set out their respective stalls ahead of next years’ contest, I wonder if ever before an election has been contested on the basis of ‘vote X, it’s going to be  much worse with us’!  It tells us something about the world we live in today I guess. That the levels of trust we have for our leaders have fallen to such a low level that they now feel the only course of action is to be honest with us.  Research Gyro conducted a year or so back showed that in the midst of the credit crunch less than 17% of us (believe we) trust advertising…. . if you’re a bank brand I doubt things have improved.  Marketers of course know all this. They also know that consumers are savvier, more informed and – in theory at least – should have more control over their choices.  And as such the best brands and agencies are responding. Day after day we see, dream up and argue over various brand attempts at collaboration, co-creation and participation.  So as we move forward into 2010 and beyond, we will undoubtedly see more and more stunning ideas in this area as we all become used to these changing times. We’re going to see more openness, more honesty and less spin. And personally, I think I look forward to it. It can only be good for the soul.

 

Published Oct 08 2009, 12:19 PM by Richard Mabbott

Comments

by Kevin Gordon
October 10, 2009 3:00 PM
 

Hi Richard,

After all the lies are laid bare, the truth is the only thing left.

The irony is, the truth has always been there.

However, most people prefer to deny it.

And in denying the truth, they deny themselves of living in reality.

So what happens?

It builds up, and builds up, and builds up,

then all of a sudden it comes crashing down.

This recession has been the result of

"Cumulative Lying".

That's why everyone wants the truth again,

but it won't last, because it never does.

That's the pathetic frailty of human nature.

Unlike humans, Animals learn by their mistakes.

 
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Planning Diaries

Richard Mabbott shares occasional insights and thinking from inside a London based integrated agency.
 

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Richard Mabbott

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Planning Diaries

Member since: 06 Sep 2008

Last login: 03 Nov 2009

Total Posts: 24

 
 
 
 

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