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Planning Diaries

July 2009 - Posts

U2 Love Blackberry .... and Apple

by Richard Mabbott, Jul 30 2009, 09:47 PM

I've just seen the new Blackberry ad, "We Love U2".

I like it...but it reminded me of something...What was it...of course, the iPod U2 ad!

 

A mistake? An oversight? No, I can’t believe it’s anything but a conscious effort to take a leaf out of the iPod book of marketing. After all, if you want to emulate them and beating them is not really on the agenda, why not copy them? Mmmmm...

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Planning Diaries

Richard Mabbott shares occasional insights and thinking from inside a London based integrated agency.
 

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Richard Mabbott

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