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Planning Diaries

April 2009 - Posts

Loyalty and Pigs

by Richard Mabbott, Apr 27 2009, 10:25 PM

This post might be seen as a blatant plug for one of our client’s products but it genuinely didn’t start as that.

 

It started with an email this morning – 7.20am - which informed me I had accrued enough Flying Club miles for a free return trip to the US in the Upper Class cabin of Virgin Atlantic.

 

Now, for those who don’t know, Upper Class is V nice so I was naturally delighted … especially as this seemed to vindicate my decision around 18 months to pay for the black fee-based credit card that VAA had launched (double miles per £ spent) rather than the free white card.

 

So, given it was only this weekend that we decided we needed a holiday, I thought I would have a look at where to go (availability of reward seats permitting).

 

So off to Google - 7.25am – to look at the weather in the US only to find that the EU health minister has advised against non-essential travel to the US due to swine fever (a H1N1 strain of flu apparently) hitting 81 people out of a population of 109 million in Mexico.

 

An over reaction? Or a reason to head to Wales for a break instead?

 

 

About this blog

Planning Diaries

Richard Mabbott shares occasional insights and thinking from inside a London based integrated agency.
 

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Richard Mabbott

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Member since: 06 Sep 2008

Last login: 03 Nov 2009

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