So advertising got a mention in Gordon Brown's speech to conference. For those of you who switched sides after the first five minutes, the Prime Minister said 'there are new pressures on parents - worrying about balancing work and family life but also about advertising aimed straight at their children and what their children are watching or downloading'.
This should send a chill down the spine of marketers. The narrative has changed from a focus on junk food ads to all advertising targeted at children. Despite industry efforts to promote the positive power of advertising the message doesn't seem to be getting through at the top.