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uberVU - social comments — Mon, 19 Oct 2009 14:24:49 GMT

This post was mentioned on Twitter by tweeter909: 48 hours to save your reputation? If you are lucky, you'll get ... http://ow.ly/15VI8V

The Power of the T’Interweb « [Untitled Track]

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Twitter Trackbacks for 48 hours to save your reputation? If you are lucky, you'll get four - News from the Herd - Blogs - Brand [brandrepublic.com] on Topsy.com

Mon, 19 Oct 2009 12:59:18 GMT

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Table Tennis? - Health, Fitness, and Sports | Sports Leisure Knowledge

Table Tennis? - Health, Fitness, and Sports | Sports Leisure Knowledge — Sun, 18 Oct 2009 16:20:23 GMT

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Study: Twenty percent of tweeting is about products « Leo Burnett

Study: Twenty percent of tweeting is about products « Leo Burnett — Wed, 16 Sep 2009 23:27:08 GMT

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Twitter Trackbacks for 20% of tweets about products - News from the Herd - Blogs - Brand Republic [brandrepublic.com] on Topsy.com

Mon, 14 Sep 2009 16:46:59 GMT

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re: It is as if the whole of Birmingham suddenly stopped reading newspapers

views agent — Mon, 17 Aug 2009 10:48:15 GMT

Newspapers have to become platforms for news discussion and interaction. An evolution toward a fusion of citizen media and journalistic expertise

re: Is online video maturing?

Jack Wallington — Mon, 20 Jul 2009 10:24:17 GMT

Good post Dirk, and all the signs are pointing to it maturing rapidly as the publishers become more used to the video themselves, giving consumers more to keep watching. Short form content is new to the internet and it won't go away because it suits internet browsing - it's really quite similar to the amount of time people spend on written web pages. There is a place for long-form content too because the internet allows for video to be viewed how you want, on a laptop in bed, on your TV etc. Agree about the TV broadcasters not needing to see this as a threat, internet is just a better, more flexible delivery method. It's like an upgrade in the same way that digital was an upgrade to analogue.

re: US survey casts doubt on whether online ads really do aid awareness

Jack Wallington — Wed, 08 Jul 2009 11:40:29 GMT

Lo and behold: www.brandrepublic.com/.../Online-recommendations-trusted-forms-advertising

re: US survey casts doubt on whether online ads really do aid awareness

Jack Wallington — Tue, 07 Jul 2009 08:21:03 GMT

This seems like a very odd question and quite flawed. There's plenty of independent research around that proves online display advertising is effective at branding and awareness.

The biggest issue for me is the formats included, particularly the lack of other online formats and the inclusion of "search engine ads" in this question. Search engine ads are never (or at least very rarely) considered to be standalone awareness ads like the other formats, they're more a gateway to websites that help with a purchase decision. I'd seriously question how many people have made a purchase decision based on a 70 character text advert.

To include search engine ads, to me, would make it necessary to include or breakout the websites they led to like brand, comparison and review websites. Not to mention breaking out paid and natural search results. But as a comparison of "advertising" only, of course they haven't been included.

re: US survey casts doubt on whether online ads really do aid awareness

Dirk Singer — Mon, 06 Jul 2009 16:08:47 GMT

Yes - Comscore did exactly that with their survey. They claimed to show that brand search results went up around the same time an online ad campaign broke even though the click throughs were puny.

One of my points with the Comscore stats is that as far as I can see they haven't definitely shown that the online ads were responsible.

I mean, it stands to reason that online would have been one element of an integrated campaign and so that search uplift could just as well be due to exposure to TV etc.

re: US survey casts doubt on whether online ads really do aid awareness

Eric Zitelli — Mon, 06 Jul 2009 12:49:19 GMT

The Harris poll is interesting but a more valid test would be measured awareness before and after online banner ad exposure versus similar measures before and after offline campaigns...

re: 'The slow death of blogs' (again)

Amelia Torode — Thu, 02 Jul 2009 10:25:57 GMT

I've been blogging for quite a while now and can see an absolute correlation between a decline in my blog posts and an increase in my Twitter activity.

Ideas and thoughts that perhaps in the past I might have blogged about, now get 140 characters. That said, Twitter is now the second biggest driver of traffic to my blog (behind Google) The two platforms work brilliantly together. I also think that the quality of the content of the blog has improved as I don't feel any pressure to post on a daily or almost-daily basis.

re: 'The slow death of blogs' (again)

Anne Collet — Thu, 02 Jul 2009 09:04:15 GMT

I definitely agree with you. Blogging isn't dead at all. Blogs are places giving people time to reflect like you just did, develop ideas, tell stories. The fact that they are not instant information, like emails, is not in the least incompatible with other media like Twitter. Twitter is in this respect extensively used as news alert to draw people's attention on blog posts and "proper" stories.

re: 'The slow death of blogs' (again)

TESS ALPS — Wed, 01 Jul 2009 12:32:05 GMT

Why are people in the online world so obsessed with death?