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US survey casts doubt on whether online ads really do aid awareness

Recently Comscore was commissioned to do a report on behalf of online publishers to show that online display really does work. "Forget about the click through" was the angle, "what matters is that these ads drive awareness." A piece...

Posted Jul 04 2009, 09:07 PM by Dirk Singer with | with 4 comment(s)

Filed under: online marketing, comscore, online advertising, banner ads

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Blogs let in the underwear brands in Saudi Arabia

Think you have a marketing challenge? Consider then the task of marketing lingerie in Saudi Arabia. Not only is it strictest state in the Middle East when it comes to 'morality' laws, you have the odd situation of only men being allowed to sell...

Posted May 15 2009, 04:12 PM by Dirk Singer with | with no comments

Filed under: online marketing, middle east, saudi arabia, blogs

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US survey casts doubt on whether online ads really do aid awareness

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Blogs let in the underwear brands in Saudi Arabia