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US survey casts doubt on whether online ads really do aid awareness
Recently Comscore was commissioned to do a report on behalf of online publishers to show that online display really does work. "Forget about the click through" was the angle, "what matters is that these ads drive awareness." A piece...
Posted
Jul 04 2009, 09:07 PM
by
Dirk Singer
with | with
4 comment(s)
Filed under:
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