New Agency Model - All Comments

re: Burn after Tweeting

Kate Wooding — Wed, 04 Nov 2009 14:19:28 GMT

I am not sure that the best way to build long-term, loyal followers is by running a prize draw or competition - I think it gets you a lot of followers quickly, but they fall off equally quickly. They're not in it because they are real friends or fans of your brand, they're in it for the freebie. There are loads of examples of companies using Twitter well to engage with their customers - whether for customer service, or to provide thought leadership, or to keep them abreast of new trends, or to raise awareness. It's not a quick win, it's a lot of work to build a loyal following and having interesting things to say to them, and listening and responding to them. But come companies out there are doing it well. It's not about generating hundreds of tweets or mentions a day, it's about being a consistent presence out there, and adding value. Respond to your detractors, and reward your fans. I can think of plenty of small businesses who I've found via recommendation on Twitter, and now consider myself to be a 'fan' even if I've not yet used their services.

re: What is the fastest growing company in the World?

Andy Knell — Thu, 20 Aug 2009 10:32:21 GMT

I think this should read what is the fastest growing 'listed' company - start-ups especially in the tech sector can grow exponentially.

re: Don't hate the player, hate the game.....

Andy Jones — Wed, 15 Jul 2009 16:25:18 GMT

I would add to Martin's point that the ability to track through to conversion is the key to winning that argument. In this case a car launch first needs to generate awareness and it would be interesting to see if data is available to show how much noise was generated, and to what audience - this allows a comparison to be made. I suspect that, as ever, it will become a debate about having the courage of one's convictions that the right segments have been identified, and spoken to in a medium and manner they find acceptable.

re: Don't hate the player, hate the game.....

Martin Thomas — Wed, 15 Jul 2009 09:17:02 GMT

The key challenge is to encourage clients (& particularly their boardroom colleagues) to reframe their expectations when it comes to the numbers. Rob Young makes a fair point about how spending $5 to engage 10 people can be more valuable than spending $5 to simply reach 1,000, but to a client used to dealing in millions of ratings and cost per thousands in the pence, this can be a tough argument to win.

re: How do you buy a blogger ?.....a fast car is a good start !

SEAN RUTTLEDGE — Mon, 02 Mar 2009 17:43:57 GMT

With a name like Kawasaki he needs to getting bribed by purveyors of 2 wheeled vehicles, not four !

re: How do you buy a blogger ?.....a fast car is a good start !

Ed Lamb — Sun, 01 Mar 2009 18:57:25 GMT

It all seems fair enough to me - if he is deemed to give a biased view of the Audi R8 he will lose his audience so it's in his and Audi's interests for him to give his real view. He does draw attention to negatives too, such as the small boot space. So while I can understand concerns over bloggers being bought, when they are given products to test and write about I'd much prefer that they say this is the case rather than not mentioning that they've been given the product to try. It's up to the blogger to be objective when reviewing products and give negative comments where appropriate.

Ever wondered how often you "get busy" with others ....or yourself ?

New Agency Model — Fri, 13 Feb 2009 16:30:53 GMT

I blogged in the past about weird social networks but when with this site things really can't get

re: Never ending friending with John McCain, Sarah Palin and Stephen Fry

Tom Chapman — Wed, 22 Oct 2008 13:18:56 GMT

Never Ending Friending 2007 is a great document but is specifically for MySpace and focuses predominantly on the momentum effect and viral/word of mouth marketing.

A recent study called 'Social network marketing, engagement marketing and brands' focuses on why users engage with brands on Facebook and MySpace. It also features the use of celebrities and brands leveraging social networks such as Chris Moyles and BBC Radio 1 to engage with fans, simply beyond just 'friending' or becoming a 'fan' creating real dialogue with users.

It is available at www.socialnetworkmarketinguk.com

re: Never ending friending with John McCain, Sarah Palin and Stephen Fry

Tom Atkins — Wed, 22 Oct 2008 10:49:32 GMT

Stephen Fry is all over the place, he just made friend with someone i know on Twitter.

Quantum change - nice phrase but hyperbole. They were thinking too much about Solace.

re: Consumers with Attitude (CWA)

Sean Ruttledge — Mon, 08 Sep 2008 15:25:24 GMT

Rick Astley coped with the whole Rick Rolling phenomenon is an adirable way

See his secrets divulged in this rare interview footage

uk.youtube.com/watch

re: Why agencies suck at social media

Asad Khan — Thu, 10 Jul 2008 13:41:01 GMT

O2 Favourite Place?