I have followed Guy Kawasaki's work online for a couple of years and always found him to be innovative, interesting and thought provoking - Alltop is a great site so it was really diappointing to see his entry on his blog entitled "How to change the World" extolling the virtues of the Audi R8 along with over 30 (yes thirty) photos of the car which was loaned to him by Audi for a week or so.
To be fair he says that they asked for nothing in return and therefore are no doubt delighted with the coverage but it all feels a little dirty to me - surely an influential and respected blogger should not be bought by the cheap thrill of a sexy sports car without comment or insight ?- or maybe the R8 really is going to "Change the World" !
It all seems fair enough to me - if he is deemed to give a biased view of the Audi R8 he will lose his audience so it's in his and Audi's interests for him to give his real view. He does draw attention to negatives too, such as the small boot space. So while I can understand concerns over bloggers being bought, when they are given products to test and write about I'd much prefer that they say this is the case rather than not mentioning that they've been given the product to try. It's up to the blogger to be objective when reviewing products and give negative comments where appropriate.
With a name like Kawasaki he needs to getting bribed by purveyors of 2 wheeled vehicles, not four !
Andrew Roberts
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Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 23
