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Never ending friending with John McCain, Sarah Palin and Stephen Fry 

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I have recently made friends with John McCain, Sarah Palin and Stephen Fry - none of this reflects my political persuasion or sexual orientation but rather shows how pervasive, democratic ('scuse the pun) and voyeuristic social networking has made society - it is fascinating seeing that 30 people have recommended John and only 1 (that is one)- who incidentally is John McCain, has recommended the lipstick'd pitbull AND I know that Stephen (first name terms now we are "friends") is currently filming in Africa and loves F1 and Lewis Hamilton. This anecdotally backed up some research I read last week from TNS, TRU & Marketing Evolution called "Never ending friending" which shows how social networking has caused a quantum change in how we interact – with each other, with bands and brands, and with the entire media landscape. Perhaps most importantly it also details a
set of best practices that will govern behaviour in this new world - this should help me understand how I interact with my new found friends - I am just waiting for Obama, Hilary and the original "6 degrees guy" Kevin Bacon to accept my "friendship" - Who would you connect with if you had the chance ?
Published Oct 22 2008, 02:07 AM by Andrew Roberts
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Comments

by Tom Atkins
October 22, 2008 11:49 AM
 

Stephen Fry is all over the place, he just made friend with someone i know on Twitter.

Quantum change - nice phrase but hyperbole. They were thinking too much about Solace.

 
 
by Tom Chapman
October 22, 2008 2:18 PM
 

Never Ending Friending 2007 is a great document but is specifically for MySpace and focuses predominantly on the momentum effect and viral/word of mouth marketing.

A recent study called 'Social network marketing, engagement marketing and brands' focuses on why users engage with brands on Facebook and MySpace.  It also features the use of celebrities and brands leveraging social networks such as Chris Moyles and BBC Radio 1 to engage with fans, simply beyond just 'friending' or becoming a 'fan' creating real dialogue with users.

It is available at www.socialnetworkmarketinguk.com

 
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