Generally virals have become a bit old hat and have largely been overtaken by more technically complex and interesting solutions but every now and then you come across one that works brilliantly to not only engage the viewer and hold their attention throughout but also to get the point, send it on to everyone they know would love it too and be intrgued as to why it was done and who did it - and this did all those things for me - I LMAO (especially at the Barbie part and the credits "all of the toys featured in this film were played with" ) and sent to all my other thirty something friends and colleagues and I am hugely intrigued as to who did it, why it was done, what and when the follow up might be?
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I was researching for a presentation when I came across this great video by Neistat Brothers about Apple's dirty little secret - great video and perfect soundtrack in NWA's Express Yourself (just the best hip hop track ever IMHO) and it reminded me of the Vince Ferrari's AOL story and Jonah Peretti trying to get Nike to put the word Sweat Shop on custom made trainers and their subsequent refusal back in 2001.Brands are now making every effort to use the social media space from corporate blogs to use of Twitter and Flickr fourms to forums and Facebook Groups but they still get caught out - there is an excellent list on Jeremiah Owyang's A Chronology of Brands that Got Punk'd by Social MediaDoes anyone have an example of where a brand has dealt with this sort of thing in a positive way ?
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Andrew Roberts
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Last login: 04 Nov 2009
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