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January 2009 - Posts

Have i become immune to loss of data stories

by Dominic Sumners, Jan 28 2009, 12:48 PM

is it me or is the recent Monster story - a story that appears about 3 or 4 times a year in different formats (Government about 3 times last year and i am sure Monster have been the subject before.) I had to get immersed in it as we are knee deep in a couple of campaigns (1 for government) with Monster and i need to make sure i communicate 100% accurately with clients about it but otherwise i could nbot bring myself to engage with it. Possibly a problem!

 

Print Classified Advertising Downturn Cyclical...

by Dominic Sumners, Jan 23 2009, 03:30 PM

lets hope that as of today and the behemoth of classified advertising the Evening Standard being sold for a quid that we don't hear the cyclical argument ever again.

 

Unleash Hell!

by Dominic Sumners, Jan 07 2009, 10:44 AM

Back in the chair - and actually rather excited about year ahead. No predictions/resolutions or such like but it will be a bloody tough year in which we will have to show demonstrable tangible value, will have to make every effort to publicise these facts (thats selling!), maintain brilliant client and supplier relationships and control costs. easy!
I really think the direct sourcing /cost per hire message is getting through and that we are at a tipping point - but macro economic factors can obliterate the tip short/medium term so hang on as its going to be a bumpy rid