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Making Online Recruitment Work

December 2008 - Posts

Thanks Mum

by Dominic Sumners, Dec 17 2008, 02:08 PM

Clearly her sophisticated online ballot box stuffing has secured her youngest (and best) son's nomination for this Best 2008 Recruitment Blog Awards. Please feel free to vote for me or indeed anyone else if you are so minded.

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Easy Media Planning and Buying

by Dominic Sumners, Dec 09 2008, 11:05 AM

 
Now this is going to shock the non recruitment people who read this - but job advertising and assocaited stuff is perceived as a little backward compared to otehr areas of marketing. In many ways it has been ahead of the game in that it is and has always been direct response advertising (isnt most ad stuff now direct response!) but interm sof measurement and the science of media planning/buying it has been a little cosy and non creative - howver it is all changing!
 
Going through 2 separate media reviews at moment - trying to get all closed up and agreed before next week and i must say with both it is a pleasure - why?
  • We are doing the review based not on media owner stats, not on clicks and not on applications but on hires! ie cost per hire by job by media and all cross referencable (is that a word?)
  • We are not looking at this stuff in isolation - its clearly a retrospective metric that has a lot of variables in it - need to base stuff on what is likely to be results and/or needs next year too
  • Both clients agree that though budgets are tight - we need to continue to push things a little further in exploring new routes so have allocated a budget accordingly

Now it would be easy to pretend that everyone is at this point but that is not the case - most of the work that enabled this to happen occurred in 2007 - and there is an awful lot of unglamorous grunt work involved in proper tagging and tracking both from client side and us - but the benefits are enormous - primarily the ability to show the reduction in cost per hire, the efficiency of the process and the real time visibility of the numbers.

Hang on - i think i have to shroud what we do in complex web talk otherwise anyone will think they can do it - and we cant have that can we!

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2008 - What a Year!

by Dominic Sumners, Dec 03 2008, 03:09 PM

I have never experienced a more "interesting" year (both good and bad) in my business career as this year. I will try and get some more formal comments on what i think have been the key trends this year and what i think will happen next year over next couple of weeks - hope to have a bit of time as it is definitely getting a wee bit quieter out there.
Overall - it feels like 2008 was the year that online became a core (probably "the core") element of a companies recruiting and employee engagement strategy. The level of complexity and sophistication in our client discussions has moved on more this year than the previous 2 years combined. That shows itself in spend and breadth of techniques adopted (SEM, Business networks, social networks etc) but most importantly - quantifiable tangible and documented results which show the great improvement in ROI - effective online recruitment/engagement gets companies.
Anecdotally - most of us who have been doing this a long time agree that these days you don't have to sell the concept anymore - it really is about the right product and brilliant execution. In that sense - The West has been Won.
However - when a great big hulking macro economic trend comes into play - recruitment can simply stop and no amount of cleverness and expertise can always get round that objection.
I am in the camp, however, that though fist half 2009 will be v tough - those efficient value led companies (like OME!!) will benefit hugely as the downturn lessens.

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