Been having some interesting conversations with the team at Linkedin in last few weeks and getting some corporate contracts arranged for our larger clients. I have to declare an interest here - I absolutely LOVE this product.The growth in users is phenomenal (1 million more every 15-16 days globally) - the profile of the users amazing (avg UK salary £62,000 which used to be higher than global avg but is now lower - following sterling dropping like a stone) and usability simple.We have undoubtedly seen improved results in some targeted campaigns we are running in last 6 months - but i cannot profess to know where Linkedin will end up in the recruiting/employer brand piece - will it be a market dominant place for senior executive networking/communicating/advertising or a big fat senior CV database. Gross oversimplification i know but both are sort of possible.Next 2 years will be fascinating.
I really like LinkedIn and they way they have rolled out the service. It is easy to use and very informative. A few things they need to watch out for:
- SPAM - there is an increasing amount of SPAM in the discussion groups as the moderators of many do not actually moderate
- Return rate - Many people I speak with go on LI, like it, but don't really get a call to action to return so they don't for long periods of time
They have great backing and are probably undervalued.
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Linkedin was added to the About.com Top 10 Employment site list with 2 other sites but linkedin is still the only social netwoking site on the list. 3 newest job sites on top list are:
www.linkedin.com (professional networking)
www.indeed.com (aggregated job listings)
www.realmatch.com (matches you to the perfect job)
Good luck to all those searching for jobs.
i fear their biggest danger may be rec cons absolutely going through the site like a plague of locusts and then senior execs getting a lot of headhunt calls from resources. Will this create a backlash and see people taking their profiles down? Undoubtedly the down turn will see greater user activity though as it becomes a way to engage direct with employers/contacts in a way that make sthe candidate look proactive and up to speed.
Not sure about the Top10 Employment site list listed above - 2 out of those 3 would not be the first place i would direct friends or colleagues to. To be fair i have not even heard of www.realmatch.com - which either says negative things about my knowledge or negative things about their true market position
Dominic Sumners
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Member since: 18 Aug 2008
Last login: 15 Apr 2009
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