Jobsite launched their £15m TV ad campaign yesterday in swanky Charlotte St Hotel - as my colleagues were sipping champagne and hearing the glossy presentation i was reading Chicken Licken and Hansel and Gretel to my own rather demanding audience. Its easy to carp about the effectiveness of a big TV ad campaign and whether £15 million as a budget was arrived at by multiplying everything by 2.5 and adding the first number you thought of at the end but its a great sign to the UK that online recruitment is a complete solution to people irrespective of age, class, colour or creed and i think helps us all when we are out their evangelising to the HR community. Need to mention the fact that Monster have been doing TV too but this step is really significant and may see others get their marketing cheque books out again.As an aside - the ads star Max Beesly who speaking personally annoys me intensely - but women and people from the north (and probably everyone other than me) may disagree.
Jobsite unlike Monster, Totaljobs and Fish4 has spent very little money on brand building yet is clearly one of the top three most profitable online recruitment businesses in the UK. It's interesting they choose to embark on this promotion at a time that recruitment in general is under pressure from the economy and arguable as a result the print pubishers are in most danger of losing their recruitment revenues.
Dominic Sumners
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Member since: 18 Aug 2008
Last login: 15 Apr 2009
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