So due to the stunning success of my own blog - BrandRepublic invited me to blog on their site and being as it gives me the opportunity to dish out my views and occasionally shamelessly promote my company - i graciously accepted. The content of this blog will focus on the murky, little written about and yet highly profitable world of recruitment advertising or "job ads" to give it its formal title.
I spend most of my business life advising companies on how to make online recruitment work for them, reduce cost per hire and improve their employer brand online. As an unintended sideline - we also consult media owners on their jobs board products - both launches and salvage jobs (although i dont recall ever using the word salvage as at least one person in the room may take offence).
Let me state an interest - I LOVE job advertising - i find it fascinatingly accountable - an easy to see objective that you and a product can be measured on and offers no hiding place. But sadly in many cases the stereotypes can also be true of a very conservative approach and still a huge amount of ignorance out there about Web1.0 let alone 2.0 or 3.0.
Anyway - all comments welcome and i look forward to the journey
Looking forward to reading your stuff.
Dominic Sumners
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Member since: 18 Aug 2008
Last login: 15 Apr 2009
Total Posts: 28
