Had bright idea to run some seminars for clients kindly sponsored by Telegraph. Clearly the primary objective was to educate the market - put something back and evangelise online - with only a very distant secondary objective of acquiring new clients for OME. hmmm....you can decide accuracy of previous sentence.
Registrations have been great, all supporting stuff has been done extremely efficiently, supporting speakers all confirmed and re-confirmed. However - i now have to write the damn presentation and here in lies the issue. Online recruitment in UK has been alive and profitable for over 10 years - its £300 million p.a advertising market and there are some amazingly cool, interesting and effective things clients/recruiters can do. However the easiest way companies can massively improve their results fast is by using the right job board (dull...) and loading up well written job postings (extremely dull...) and ensuring response is processed efficiently (crushingly dull....) and it would also helped if they kept a record of what worked up to point of hiring (and indeed retention going forward)
But the presentation will be much more interesting and i will be more entertaining if i do the Facebook, SEO, Web 2.0 stuff.
Oh well - think i will park ths thorny issue this till Monday
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So due to the stunning success of my own blog - BrandRepublic invited me to blog on their site and being as it gives me the opportunity to dish out my views and occasionally shamelessly promote my company - i graciously accepted. The content of this blog will focus on the murky, little written about and yet highly profitable world of recruitment advertising or "job ads" to give it its formal title.
I spend most of my business life advising companies on how to make online recruitment work for them, reduce cost per hire and improve their employer brand online. As an unintended sideline - we also consult media owners on their jobs board products - both launches and salvage jobs (although i dont recall ever using the word salvage as at least one person in the room may take offence).
Let me state an interest - I LOVE job advertising - i find it fascinatingly accountable - an easy to see objective that you and a product can be measured on and offers no hiding place. But sadly in many cases the stereotypes can also be true of a very conservative approach and still a huge amount of ignorance out there about Web1.0 let alone 2.0 or 3.0.
Anyway - all comments welcome and i look forward to the journey
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Dominic Sumners
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Member since: 18 Aug 2008
Last login: 15 Apr 2009
Total Posts: 28
