Mobile search needs advertisers

re: Mobile search needs advertisers

Philip Buxton — Thu, 26 Feb 2009 10:10:13 GMT

Yep, strange given how fast they were onto the web. Thing is Google surpassed them so quickly there I wonder if they have enough money to invest in anything new (though this is of course what they should be doing) - particularly through classifieds-focused media owner-partnerships?

re: Mobile search needs advertisers

SEAN RUTTLEDGE — Wed, 25 Feb 2009 14:28:59 GMT

I'm pretty sure that at least for the immediate future the real opportunities in mobile advertsing are localised / locationbased opportunities that Yellow Pages & Thompson should have exploited a lot better a lot earlier

About the only effort I've seen fromtheseguys is "Find my nearest" which premiered on 3 about 5 years back and took 6 times longer to find anything than calling directory services

Mobile search needs advertisers « Media Quake

Mobile search needs advertisers « Media Quake — Wed, 25 Feb 2009 13:05:18 GMT

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