Brand v response - the false debate

Brand v response - the false debatehttp://community.brandrepublic.com/blogs/mobilematters/archive/2009/01/22/brand-v-response-the-false-debate.aspxA very interesting piece in Ad Age earlier this month explained in more detail the argument I’ve been making about where mobile fits in. It says, essentially, that mobile is much better for response than branding. It talks about how mobile allows usersenCommunityServer 2007 SP2 (Debug Build: 20611.960)Brand v response - the false debate « Media Quakehttp://community.brandrepublic.com/blogs/mobilematters/archive/2009/01/22/brand-v-response-the-false-debate.aspx#35810Thu, 22 Jan 2009 12:05:49 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:35810Brand v response - the false debate « Media Quake<p>Pingback from  Brand v response - the false debate &laquo; Media Quake</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=35810" width="1" height="1">