Why the iPint fails (abridged)

iPint - the sincerest form of flattery?

Mobile Matters — Thu, 16 Oct 2008 10:42:24 GMT

My views on the iPint (great idea, could have gone further) prompted some to argue that the idea was

re: Why the iPint fails (abridged)

Philip Buxton — Wed, 20 Aug 2008 13:51:38 GMT

That's an idea worth some debate - can/should 'brand' work be separated from 'response' work? The common view is they should, but I'm not sure it matters. Do 'engage with my brand' and 'buy my product' really need to be separated so?

re: Why the iPint fails (abridged)

Dave Birss — Fri, 15 Aug 2008 13:07:24 GMT

I think it's a great piece of brand engagement. It lets the user show off their iPhone while giving them a lovely brand experience. And that's what it is - a brand piece.

I think your idea of an application that leads you to the nearest Carling pub is a lovely idea. But it is a different idea. I'm a believer in keeping things simple and don't think the two things should be lumped together into one.

Maybe if you tell Trevor Beattie about your own idea he might buy you a pint to say thank you.

re: Why the iPint fails (abridged)

Philip Buxton — Thu, 07 Aug 2008 13:04:37 GMT

nope. but you might if you got a free one..?

re: Why the iPint fails (abridged)

Steak — Thu, 07 Aug 2008 11:41:15 GMT

Perhaps it doesn't need to be finished - just light brand awareness is all - a nice gimmik to say - hey, have fun with our brand - to push to the nearest pub that has carling is a nice idea but i wouldn't walk an extra mile for a carling when the nearest pub is 5 meters away...

re: Why the iPint fails (abridged)

Stuart Aplin — Thu, 07 Aug 2008 09:50:43 GMT

I agree, it's nicely done but it's a party piece to show off your iPhone / iTouch ... nothing more. Carling could have done more with it

re: Why the iPint fails (abridged)

Philip Buxton — Tue, 05 Aug 2008 12:21:35 GMT

Hi - yep, I think it's brilliant too. It's just not finished is my view.

re: Why the iPint fails (abridged)

ian kerrigan — Tue, 05 Aug 2008 10:10:50 GMT

It's brilliant. You don't have to commercialise every viral/game.

re: Why the iPint fails (abridged)

Jason Brown — Tue, 05 Aug 2008 09:52:38 GMT

I think you have missed the point.