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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Mobile Matters - All Comments</title><link>http://community.brandrepublic.com/blogs/mobilematters/default.aspx</link><description>Philip Buxton, former editor of Revolution and digital media consultant, offers insights on the trends and realities of mobile for the media industry</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>Concept: Location Based (LBS) / Geo Status Updates On Facebook &amp;amp; Twitter &amp;laquo;  Mobile Inc</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2009/03/27/vodafone-twitter-deal-is-a-teen-winner.aspx#44662</link><pubDate>Sun, 17 May 2009 02:17:07 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:44662</guid><dc:creator>Concept: Location Based (LBS) / Geo Status Updates On Facebook &amp; Twitter «  Mobile Inc</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Concept: Location Based (LBS) / Geo Status Updates On Facebook &amp;amp;amp; Twitter &amp;amp;laquo; &amp;nbsp;Mobile Inc&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=44662" width="1" height="1"&gt;</description></item><item><title>Vodafone-Twitter deal is a teen winner &amp;laquo; Media Quake</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2009/03/27/vodafone-twitter-deal-is-a-teen-winner.aspx#41011</link><pubDate>Fri, 27 Mar 2009 11:17:54 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:41011</guid><dc:creator>Vodafone-Twitter deal is a teen winner « Media Quake</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Vodafone-Twitter deal is a teen winner &amp;amp;laquo; Media Quake&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=41011" width="1" height="1"&gt;</description></item><item><title>re: Mobile search needs advertisers</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2009/02/25/mobile-search-needs-advertisers.aspx#38627</link><pubDate>Thu, 26 Feb 2009 10:10:13 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:38627</guid><dc:creator>Philip Buxton</dc:creator><description>&lt;p&gt;Yep, strange given how fast they were onto the web. Thing is Google surpassed them so quickly there I wonder if they have enough money to invest in anything new (though this is of course what they should be doing) - particularly through classifieds-focused media owner-partnerships?&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=38627" width="1" height="1"&gt;</description></item><item><title>re: Mobile search needs advertisers</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2009/02/25/mobile-search-needs-advertisers.aspx#38567</link><pubDate>Wed, 25 Feb 2009 14:28:59 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:38567</guid><dc:creator>SEAN RUTTLEDGE</dc:creator><description>&lt;p&gt;I'm pretty sure that at least for the immediate future the real opportunities in mobile advertsing are localised / locationbased opportunities that Yellow Pages &amp;amp; Thompson should have exploited a lot better a lot earlier&lt;/p&gt;
&lt;p&gt;About the only effort I've seen fromtheseguys is &amp;quot;Find my nearest&amp;quot; which premiered on 3 about 5 years back and took 6 times longer to find anything than calling directory services&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=38567" width="1" height="1"&gt;</description></item><item><title>Mobile search needs advertisers &amp;laquo; Media Quake</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2009/02/25/mobile-search-needs-advertisers.aspx#38543</link><pubDate>Wed, 25 Feb 2009 13:05:18 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:38543</guid><dc:creator>Mobile search needs advertisers « Media Quake</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Mobile search needs advertisers &amp;amp;laquo; Media Quake&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=38543" width="1" height="1"&gt;</description></item><item><title>New mobile FT site goes back to basics &amp;laquo; Media Quake</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2009/01/28/new-mobile-ft-site-goes-back-to-basics.aspx#36295</link><pubDate>Wed, 28 Jan 2009 12:17:50 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:36295</guid><dc:creator>New mobile FT site goes back to basics « Media Quake</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;New mobile FT site goes back to basics &amp;amp;laquo; Media Quake&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=36295" width="1" height="1"&gt;</description></item><item><title>Brand v response - the false debate &amp;laquo; Media Quake</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2009/01/22/brand-v-response-the-false-debate.aspx#35810</link><pubDate>Thu, 22 Jan 2009 12:05:49 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:35810</guid><dc:creator>Brand v response - the false debate « Media Quake</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Brand v response - the false debate &amp;amp;laquo; Media Quake&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=35810" width="1" height="1"&gt;</description></item><item><title>Mobile will have to take yet another ad break &amp;laquo; Media Quake</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2009/01/13/mobile-takes-a-break.aspx#35039</link><pubDate>Tue, 13 Jan 2009 13:03:29 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:35039</guid><dc:creator>Mobile will have to take yet another ad break « Media Quake</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Mobile will have to take yet another ad break &amp;amp;laquo; Media Quake&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=35039" width="1" height="1"&gt;</description></item><item><title>Mobile: now???s the time to buy &amp;laquo; Media Quake</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2008/12/10/mobile-now-s-the-time-to-buy.aspx#33658</link><pubDate>Wed, 10 Dec 2008 18:03:33 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:33658</guid><dc:creator>Mobile: now???s the time to buy « Media Quake</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Mobile: now???s the time to buy &amp;amp;laquo; Media Quake&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33658" width="1" height="1"&gt;</description></item><item><title> Mobile: now’s the time to buy</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2008/10/09/why-murdoch-loves-that-crazy-ribbit.aspx#33657</link><pubDate>Wed, 10 Dec 2008 17:58:12 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:33657</guid><dc:creator>Mobile Matters</dc:creator><description>&lt;p&gt;In mobile, as in any other sector, a downturn – if you have the cash – is the best time to be buying&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33657" width="1" height="1"&gt;</description></item><item><title>re: How will the mobile revolution be paid for?</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2008/12/05/how-will-the-mobile-revolution-be-paid-for.aspx#33458</link><pubDate>Mon, 08 Dec 2008 11:35:30 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:33458</guid><dc:creator>Philip Buxton</dc:creator><description>&lt;p&gt;Absolutely. The chief problem with web models is that they were offline models that have had to have been manipulated to fit (which is why they don't work that well). To take those already flawed models and re-hash them again for mobile is a bad case of commercial Chinese rumours!&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33458" width="1" height="1"&gt;</description></item><item><title>re: How will the mobile revolution be paid for?</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2008/12/05/how-will-the-mobile-revolution-be-paid-for.aspx#33385</link><pubDate>Fri, 05 Dec 2008 14:41:45 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:33385</guid><dc:creator>Alexander Fairfax</dc:creator><description>&lt;p&gt;Concur!&lt;/p&gt;
&lt;p&gt;Why bust our balls trying to thumb misfit models into misfit media? &amp;nbsp;The agro that I’ve seen some businesses go through tying to squeeze premium content into ad-revenue models or other is none short of Herculanian, poor guys. &amp;nbsp;More often than not, the product consumer value gets totally diluted and the trade relationships / remuneration weak / convoluted. &amp;nbsp;The reason people worry about charging on mobile is because they’re migrating from web businesses that are a totally different animal. &amp;nbsp;Danger of convergence…&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33385" width="1" height="1"&gt;</description></item><item><title>How will the mobile revolution be paid for? &amp;laquo; Media Quake</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2008/12/05/how-will-the-mobile-revolution-be-paid-for.aspx#33370</link><pubDate>Fri, 05 Dec 2008 12:21:26 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:33370</guid><dc:creator>How will the mobile revolution be paid for? « Media Quake</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;How will the mobile revolution be paid for? &amp;amp;laquo; Media Quake&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=33370" width="1" height="1"&gt;</description></item><item><title>Nielsen figures point to some answers &amp;laquo; Media Quake</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2008/11/26/nielsen-figures-point-to-some-answers.aspx#32736</link><pubDate>Wed, 26 Nov 2008 10:24:28 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:32736</guid><dc:creator>Nielsen figures point to some answers « Media Quake</dc:creator><description>&lt;p&gt;Pingback from &amp;nbsp;Nielsen figures point to some answers &amp;amp;laquo; Media Quake&lt;/p&gt;
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=32736" width="1" height="1"&gt;</description></item><item><title>Nielsen figures point to some answers</title><link>http://community.brandrepublic.com/blogs/mobilematters/archive/2008/08/11/think-service-not-content.aspx#32735</link><pubDate>Wed, 26 Nov 2008 10:21:05 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:32735</guid><dc:creator>Mobile Matters</dc:creator><description>&lt;p&gt;We talked a while ago about how mobile usage – just like web usage - will be about services rather than&lt;/p&gt;
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