Reports on Carling’s iPint have so far been overflowing (no pun intended) with praise. But, while the campaign brilliantly demonstrates how execution of ideas can be utterly tied into the medium (including device) on which it is viewed/used, it also misses...
Since this is the first post on Mobile Matters, maybe it’s best to get the question of whether mobile really does matter out of the way. Yes, yes it does.
Philip Buxton
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Member since: 03 Jun 2008
Last login: 13 Aug 2009
Total Posts: 47
