My views on the iPint (great idea, could have gone further) prompted some to argue that the idea was good enough to preclude any criticism. Now it seems even that might not have been theirs in the first place. For BMB, which created the iPint for Carling...
Reports on Carling’s iPint have so far been overflowing (no pun intended) with praise. But, while the campaign brilliantly demonstrates how execution of ideas can be utterly tied into the medium (including device) on which it is viewed/used, it also misses...
Philip Buxton
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Member since: 03 Jun 2008
Last login: 13 Aug 2009
Total Posts: 47
