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Mobile banners – really?
 

News arrives that CNET, the Telegraph and Trinity Mirror have signed up to Nokia’s Media Network – so advertisers can add them to the list of sites on which their mobile banners can appear. But, should they bother? Nokia claims that click-through rates...

Posted Sep 17 2008, 09:18 AM by Philip Buxton with | with no comments
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Mobile Matters
Philip Buxton, former editor of Revolution and digital media consultant, offers insights on the trends and realities of mobile for the media industry

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Philip Buxton

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