Most new ideas seem to have some sort of online on interactive element nowadays to try and bring brands closer to their consumers. It's nice to see a real world, off-line example, pop up this morning.
Today the first of 60,000 bottles of free water were handed out to London commuters at ten tube and rail stations across London. All branded with Three's Mobile Broadband the campaign's co-ordinated by new water-based advertising start-up Sauce Connections.
According to Mintel consumers keep bottles with them for 50 minutes, the perfect amount of time to scan through a brands' bottle-based copy. Also Sauce say the water's from the UK, the bottles are 100% recycled, carbon off-set and they even donate money for well-building too. With all that I guess it would be rude to say no to one!
