Smooth Radio have just announced that they're due to launch Smooth Radio North East at the beginning of January. In the article there's a quote from the new PD, Kevin Howard: "the latest listening figures for the brand across the country were very impressive and I’m sure that the new Smooth Radio in the north-east will replicate that success next year."
It will be interesting to see if the station does indeed manage a good launch. If it does it will buck the trend of pretty much every other station that's launched since 2005. Nearly all of which have significantly undershot their launch projections.
I think much of this is down to the amount of media noise is around. In ye olde days there was a certain excitement when a new station appeared. Today, in the mult-channel world no-one really cares.
