Matt Deegan monitors developments in the way listeners, readers, viewers and customers consume media
The BBC today made its seventeenth apology to the public today, this time over the beta launch of iPlayer.
A spokesman said “we are sorry that we misled licence fee payers into thinking it was a useful service that actually worked”.
The player, which has been in development for twenty-seven years, beta launched on Friday, to a collective sigh from UK users (and Americans using proxy servers).
The service uses a revolutionary “throw a six to start” installation mechanism that is only ever one more username and password away from being able to actually download the BBC Three DanceX extra show.
“We believed that adding in extra barriers like limiting which browser you can use, throwing in random ActiveX controls and making you close down and re-open the application and your browser, multiple times, would actually increase the excitement about using the iPlayer” added one of the 796 people working on the project.