Radio 1’s Newsbeat Editor, Rod Mackenzie
blogs about the backlash to the BBC’s announcement that they’re introducing a 60 to 90sec bulletin at 8pm. I think it’s an interesting move by the Corporation, especially as it’s very much an additional piece of output for the network for an audience they don’t currently reach with news.
It’s also a piece of 'content' that suits the on-demand world. A short bulletin of this type strongly suits web-based viewing and video podcasting. It will build a nice '‘brand' on linear television, something that will become a bit more front of mind when viewers are on the web.
Also, from a channel-flow angle it will make the BBC stick out from the other commercial networks. It will act as a bridge for Eastenders and other 7.30pm fodder to the shows at 8pm. Its point of difference and its regularity might, in fact, help the BBC keep audiences watching for longer periods of time, especially at junctions whilst other commercial channels are airing ads.
Will we see some junction juggling by the commercial channels, once again?
