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Lack of FMCG advertising online is a failure of strategy not measurement

In typical British fashion, we don't like to spend too much time focusing on good news - even in the midst of the global downturny crunchy thing we're currently going through. Reports in the press last week around the release of the IAB Pricewaterhouse...

Posted Apr 06 2009, 06:37 PM by Paul Mead with | with no comments
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The Mead Feed
Paul Mead, managing director at VCCP Search, provides some digital food for thought.
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Last login: 10 Nov 2009

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