It appears co-creation just keeps getting hotter as our whitepaper The Spirit of Co-creation has been gathering momentum apace this week with requests for the document coming in left and right. It's great to see that word's spreading, most recently in Contagious last night. If you've not heard of Contagious do click through and have a look at the site - it's a fantastic magazine dedicated to covering the cutting edge of marketing, design and technology. Read the opening of my article below or click through to see the full article:
Co-creation - the word of the hour in the business world. We’re all familiar with it and many have strong opinions on the subject as well as at least a few stories both good and bad. If forced to define co-creation you might say that it is to the practice of looking outside an organisation to collaboratively create ideas, products and services with clued-in consumers, creative individuals or people with particularly relevant skills. But what does that really mean for us? Well it basically means acknowledging the great ideas outside of your walls and finding a way to harness those ideas for business benefit. Those of us who advocate co-creation argue that this sort of practice is key to moving forward and innovating in today’s competitive marketplace.
Continue reading on the Contagious site.
As to 'we're all familiar with it' - talked to another planner from a big agency yesterday who asked me 'what's co-creation'?
Not sure what point your making here Jacky... could be sarcasm or surprise ;)
Happy to respond if you want to be more explicit...
Jeremy Brown
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Member since: 09 Dec 2008
Last login: 17 Nov 2009
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