Co-creation seems to be flavour of the month now, whether it’s consumers literally choosing flavours for potato crisps via Twitter or Focus Groups on steroids. As Master Planners, we’ve always considered co-creation not just a useful tool, but an essential one – it’s a way of working that gets stakeholders from across a business involved in the creative process from day one together with consumers and experts.
We haven’t made a habit of publishing our opinions in the past, preferring to get on with things, but lately there’s been a lot of talk on the subject. Some wonder whether co-creation can really deliver business benefit, if it’s just a focus group in disguise or a load of hype. So we thought it was about time we put our stake in the ground.
Today we’re launching our whitepaper The Spirit of Co-creation: Risk-managed creativity for business. Have a read and join the conversation on our dedicated blog at www.thespiritofcocreation.com where you can also download the whitepaper.
Jeremy Brown
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Member since: 09 Dec 2008
Last login: 17 Nov 2009
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