Is it really August already? We’ve had our noses to the grindstone over the past few months and when free we were enjoying the sunny weather (now sadly departed).
The Master Planning approach got a fantastic reception at the Insight Show in June. We had a lot of great conversations with people about the future of marketing and planning so hello and thanks to everyone who stopped by our stall. While there was a lot of debate there was also definitely a consensus on the idea that things needed to change, and an appetite to deliver that change.
We’re also very excited because we’ve recently been able to view the final fruits of our Master Planning in action. One of our clients has just launched a global marketing campaign that we helped position in the early stages of its conception. The use of rich consumer insight successfully aligned the different teams and ensured that they did what they did best while pulling in the same direction.
It was an exciting taste of what can be achieved in the future and we want to use this forum to highlight and discuss other examples of both joined-up and disjointed brand thinking. The tougher it gets out there, the more success will be dependent on which route you take.
Jeremy Brown
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Member since: 09 Dec 2008
Last login: 17 Nov 2009
Total Posts: 15
