When I worked in telly, we'd sometimes take a programme director along to one of our regular meetings with media agencies. Although they never drilled down into the details of the media owner/agency relationship they brought with them outside thinking and a fresh opportunity for agencies to get excited about the business and the industry in general.
So it was with pleasure that I was able to bring along Google's CFO, Patrick Pichette, to a couple of client meetings last week where he was able to offer a birds-eye view of our business, and offer a top level perspective on the industry and Google's aims and objectives.
I hope we manage to do more of this sort of thing in future months, where product managers, engineers and those who get their hands dirty building tools and applications for our agencies and advertisers can engage with the people who'll actually be putting these into practice. Sometimes we forget that the best sales people are not actually from the sales department at all.
