As a first post I suppose I better record the background of the blog title. It's Mark Twain: "Many a small thing has been made large by the right kind of advertising". From this point on we'll forget that sort of thing and concentrate on issues closer to DM.
Data (or at least the loss of memory sticks) is thankfully taking a back seat in the news to the recent financial turmoil.However the management of data isn't far behind the issues. Aside from "spivs", securitisation and the role that it has played in the problems it is the failure of businesses to apply correct understanding of both customers and prospects is at the heart of the matter. Lack of analysis, lack of diligance, lack of data all play their part. It might just be that when we come through this malaise that marketing data and risk data might be really used together to find help make the best decisions. Maybe the teenage scribblers, (to use Nigel Lawson's phrase) will learn something of the value of the data industry. I certainly hope so.
Charles Ping
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Member since: 18 Jun 2008
Last login: 07 Sep 2009
Total Posts: 5
