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More on US Health Care!
One of the comments on my last post implied that people who work in advertising shouldn’t be too fussy when it comes to deciding whether or not they wanted to work on certain kinds of accounts… ‘Cos they pay your wages! This drove to write a comment in...
Posted
Oct 22 2009, 04:51 PM
by
George Parker
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4 comment(s)
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Take your Olympics and shove it!
Everyone over here is shocked that the International Olympic Committee had the unmitigated cheek to award the 2016 Olympics to Rio, rather than Chicago. Rubbing salt in the wound by eliminating Chicago in the very first round of voting. Wankers! But,...
Posted
Oct 03 2009, 09:06 PM
by
George Parker
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no comments
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Branding
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Old celebrities never die, they simply appear in bad TV spots!
With the news today in the US that the latest Burger King gross out campaign from the frat boys in Boulder is once again relying on the use of celebrities to push stuff that will probably kill you, only serves to make me once again wonder if this stuff...
Posted
Sep 08 2009, 10:24 PM
by
George Parker
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1 comment(s)
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Agency insanity
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Branding
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Campaigns
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Media
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TV Commercials
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Scouse army holds Denmark to ransom!
The amounts of money paid in the US for sports sponsorship, is pretty crazy. Until you look at the money being splashed around in the UK for the privilege of putting your logo on a football teams strip. The news that Liverpool want Carlsberg to cough...
Posted
Jun 29 2009, 02:57 AM
by
George Parker
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2 comment(s)
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It's Tiger Woods time... Yawn!
It's probably not as bad in the UK, but over here, I've enjoyed nine months of not having Tiger Woods thrust in my face every time I turn on the TV, or open a newspaper and magazine. Yeah, he's the greatest golfer since Sir Walter Scott, or...
Posted
Feb 24 2009, 05:48 PM
by
George Parker
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3 comment(s)
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Is there a doctor in the house?
As an entire chapter in my next book is devoted to drug and health care advertising, I was interested to read that finally something might be done about the insidious prescription drug product placement that goes on in many American TV shows. Think Sopranos...
Posted
May 15 2008, 04:47 PM
by
George Parker
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And the gold medal goes to... Everyone!
An article in today's AdAge covering the blurring of Olympic sponsorship lines reminds me of when I used to work on the Xerox account, I was always somewhat bemused that they would cough up millions of dollars to be the Official Sponsor of the Olympics...
Posted
Mar 10 2008, 09:42 AM
by
George Parker
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2 comment(s)
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Britney Spears body double replaces Britney Spears double body!
One of the things that really ticks me off is how advertisers treat their audience like idiots. Remember what David Ogilvy said many, many years ago... "The consumer isn't stupid. She's your wife." This was brought home to me today with...
Posted
Aug 09 2007, 08:59 PM
by
George Parker
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1 comment(s)
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Bud... The best beer that rice can make!
Ever since the news a couple of weeks ago that Anheuser-Busch, maker of the world's worst beer, had decided to pull the plug on its ill-fated attempt at creating a Web channel... "BudTV," there's been all kinds of chatter about whether...
Posted
Jun 24 2007, 06:01 PM
by
George Parker
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Olympic insanity... It must be catching.
I had to laugh when I read the news today that Chicago beat out San Francisco and L.A. for the privilege of being the US candidate for the 2016 Olympics when they will go head to head with Tokyo, Rome, Tel Aviv and others for the opportunity to land their...
Posted
Apr 18 2007, 03:18 AM
by
George Parker
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4 comment(s)
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I'll have a pint of that Budweiser "Rice Juice," Ta!
I had to laugh when I read in today’s BrandRepublic that the London Organising Committee of the Olympic and Paralympic Games (LOCOG) is lining up a beer brand to fill the final tier-one domestic partnership category for London 2012. So why am I...
Posted
Mar 27 2007, 05:51 PM
by
George Parker
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5 comment(s)
Filed under:
Sponsorship
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