I know the job scene in the ad biz is pretty bad over there, over here it’s desperate. And with the news out of the holding companies of their continuing drastic losses of income and declining profits, you know it’s only going to get worse. Particularly when the magic answer to all their problems is always to reduce the head count (management excluded) of their constituent agencies.
Today’s New York Times has an interesting piece titled “For a Select Few, Madison Avenue Has Dream Jobs.” Unfortunately, those dream jobs seem to be as temporary shills for vacation spots and off-beat tourism destinations. The job usually lasts for two or three months, you get paid just enough to cover your expenses, and you are expected to spend every waking hour Tweeting, Facebooking, MySpacing and generally filling the blogosphere with tons of crap.
The most amazing thing is that tens of thousands of people apply for these spots. Remember. Ben Southall, who won the contest sponsored by Queensland Tourism offering the “best job in the world”: a six-month gig to be a caretaker on Hamilton Island in the Great Barrier Reef and chronicle the experience via all the social sites that people with nothing better to do spend their lives on. There were 34,000 entries for the competition. Amazing. If you really want to, you can read Ben’s trivia on Twitter (twitter.com/Bensouthall) and a blog (islandreefjob.com.au).
Me, I'm going for a beer. Cheers.
What was that song again?
Don't forget the hype is a sequel.
George Parker
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