Anyone who’s ever lived over here for any extended amount of time has to wonder why the American public is brainwashed to the extent that they actually believe they have the best healthcare system in the world… Even though a quarter of the population has zero health insurance, and the vast majority who do, are likely to have it denied if, God forbid, they should actually get something that requires expensive treatment. The bottom line being, they are screwed!
Anyway, this is not a political rant, it’s about advertising. The big news stateside this week that there are a few members of congress who have actually grown some balls and are trying to reign in the rampant, soporific non-stop prescription drug advertising that continues to pollute the airwaves 24/7 in the land of the free. To which I have to say, guys, you have zero chance of passing this legislation.
As I have written about to great lengths, and with a great deal of feeeling in my last opus, The Ubiquitous Persuaders, the drug industry, and their armies of Washington lobyists, was the great savior of the BDA’s in the eighties after the final demise of fags and hard liquor ads, particularly when it came to the cornucopia of massive TV campaigns. That once glorious pig trough, where money was no object, and the resultant residuals pouring in over the transom, were enough to gag a stoat… Although, I’m glad to say that advertising for brain melting booze is on its way back.
So, in summation… Nothing will change. non-stop prescription drug advertising will be a fact of life for the rest of your life, particularly if you watch US, TV. Enfaticos may come and go, but drugs are forever. This is one of the few sources of income and profit BDA's can continue to count on in the foreseeable future.
What you never read the small print under beneath the Emma Lazarus poem?
NB: The United States accepts no responsibility for tired, poor and huddled masses...
George Parker
Blogging for:
Member since: 03 Jun 2008
Last login: 17 Nov 2009
Total Posts: 831
